Purpose-Built Coaching Agents
A custom AI coaching agent built on your coaching model, not a template. Socratic, research-grounded, and available in the moment a leader needs it. Your organization licenses it, deploys it, and controls it.
The Problem
The people responsible for developing others rarely get developed themselves. Not because no one cares, because the structure cannot reach them.
A leader preparing for a hard conversation tonight cannot wait for next month’s check-in. Development tied to manager availability means the moment of need and the moment of coaching almost never meet.
One leader gets a skilled coach. Another gets validation and a pep talk. The organization has no way to make good coaching consistent across every seat.
Traditional coaching scales by hiring. Episodic PD tries to fill the gap and lands generic. The people closest to the work get the least support.
The Solution
Built on the Claude API and grounded in research on adult learning and instructional leadership. Every agent is purpose-built for your organization’s specific coaching framework.
Built around your coaching model, supervision framework, and organizational values. Not a generic assistant.
Pre-built coaching scenarios mapped to real leadership challenges: observation debriefs, difficult conversations, planning sessions.
Templates, reflection guides, and follow-up prompts tied to each scenario. Work the user can take into the real world.
A hosted product your org controls, with per-seat licensing, usage reporting, and a clear path to scale.
Live Demos
Both demos run on the same infrastructure as the agents we build for clients. Same research base, same architecture, different parameters for each context.
“I can’t be everywhere at once. These coaches give my team help in the moment.”
“This isn’t generic AI chat. It’s grounded, consistent coaching, and it produces tools we can actually use.”
“I didn’t think a ‘bot’ could teach. This one does.”
Purpose-built agents change the access and consistency equation, without adding headcount.
| Without coaching agents | Byers Coaching Agent |
|---|---|
| Access tied to manager availability | Available on demand, any time, no scheduling friction |
| Consistency varies by who coaches you | Research-grounded parameters, consistent every session |
| Development episodic, often generic | Scenario-based coaching in the moment it's needed |
| More leaders requires more coaches | One agent, any number of seats, licensable per org |
| A platform you depend on someone else to run | A product your organization deploys and controls |
| Leaders get validation, not real challenge | Socratic agent pushes deeper every session |
We build every agent against your coaching model, not a generic template.
Investment
$18 per seat per month, 6-month commitment billed up front. The commitment includes the custom build-out: your agent, deployment, and the admin dashboard, no separate setup fee. More than 50 seats, contact us. Ready now? Purchase your tier online.
Questions
An AI coaching agent is a purpose-built coaching product your organization licenses and controls. It is built on the Claude API around your coaching model, supervision framework, and organizational values. It coaches through Socratic dialogue: it asks before it tells and never hands a leader an easy answer when a better question would push them further.
A generic chatbot validates. A purpose-built agent coaches. Every agent we build starts from your coaching framework, your supervision cycle, and the specific leadership gaps you are trying to close. It ships with a scenario library mapped to real leadership challenges and a reproducibles package of templates and reflection guides.
Every tier is $18 per seat per month on a 6-month commitment, billed up front: 10 seats at $180 per month ($1,080), 25 seats at $450 per month ($2,700), 50 seats at $900 per month ($5,400). The commitment includes the custom build-out, the agent built on your coaching model, deployment, and the admin dashboard, with no separate setup fee. Need more than 50 seats? Reach out.
Your organization deploys and controls it. It is a licensed product, not a platform you depend on someone else to run. Admins see usage, seats are licensed per organization, and the research base is refreshed twice per year.
Yes. Two live demos run on the same infrastructure as client builds: a Teacher Coach for instructional coaching and a Leadership Coach for executives, directors, and managers in any sector.
A randomized trial found just-in-time coaching improved first-attempt performance by about 10 percentage points. That is the access equation the agent changes: help arrives in the moment it is needed, not when a calendar opens.
Ready to put a coach in every pocket?
Tell us about your coaching model and who needs support. We'll reply within 2 business days.