Coaching AgentsA custom AI coaching agent built on your coaching model, not a template. It knows your handbooks, your priorities, and your language, so the help is yours, not generic. Socratic, research-grounded, and available in the moment a leader needs it. Your organization licenses it, deploys it, and controls it.
Investment
$18 per seat per month, 6-month commitment billed up front. The commitment includes the custom build-out: your agent, deployment, and the admin dashboard, no separate setup fee. More than 50 seats, contact us. Prefer to talk first? Reach outand we’ll set it up with you instead.
Your organization licenses and controls the coach: your admin manages seats, feeds it your materials, and sees usage. We run the hosting and processing behind it (Supabase, Vercel, and Anthropic’s API), and admins see token counts, never session content. Full detail in the Privacy Policy.
The Problem
The people responsible for developing others rarely get developed themselves. Not because no one cares, because the structure cannot reach them.
A leader preparing for a hard conversation tonight cannot wait for next month’s check-in. Development tied to manager availability means the moment of need and the moment of coaching almost never meet.
One leader gets a skilled coach. Another gets validation and a pep talk. The organization has no way to make good coaching consistent across every seat.
Traditional coaching scales by hiring. Episodic PD tries to fill the gap and lands generic. The people closest to the work get the least support.
Access, shown
Away · no reply
Stop waiting on a reply. Ask the coach, and keep moving.
The Solution
Built on the Claude API and grounded in research on adult learning and instructional leadership. Every agent is purpose-built for your organization’s specific coaching framework.
Your coaching framework, supervision cycle, and values become how the coach operates. It coaches your way, in your language, not a generic assistant’s.
Load your handbooks, schedules, procedures, and priorities. The coach answers from your actual documents and decisions, so a member gets your answer, not a search-engine guess. Your admin can teach it new answers any time.
Ask for a one-pager, an agenda, a script, or a plan and it builds a finished Word or PowerPoint file in your language, ready to use. Coaching that leaves something behind.
An admin dashboard to teach the coach, manage seats, and see usage. Licensed per organization. A product you deploy and control, not a platform you rent.
See it, don’t take our word
Three illustrative questions, generic chat first, then an agent grounded in your own documents and playbooks instead of general training data. Concise, and it cites what it read.
“I'm training a new hire on our client intake process tomorrow. What do I actually need to cover?”
Client intake training generally comes down to gathering the right information up front and setting clear expectations early in the relationship. Walk the new hire through your standard intake forms, and make sure they understand why each field matters for the work that follows downstream. Role-playing a few sample conversations beforehand can help them get comfortable with your tone before they handle a real client. Every organization's process looks a little different, so it's worth checking with a teammate for anything specific to your team. Keep track of any questions that come up during training so the material can be refined over time.
Walk them through the Client Intake SOP start to finish, and flag the deposit-before-kickoff step specifically, that's where new hires slip most often. Have them shadow one real intake call before they run their own.
📄 Client Intake SOP, §3“A client says our invoice is wrong and wants to escalate. How do I respond?”
Start by acknowledging the client's frustration without becoming defensive about the charge. Review the invoice carefully against the original scope to confirm whether the charge is actually accurate. If the charge is correct, explain the billing policy clearly, calmly, and without over-apologizing. If there's a genuine error, correct it promptly and let the client know what changed and why. Keep a written record of the exchange in case the issue needs to be revisited later.
Check it against the 30-day adjustment window in the billing policy first, past that it needs a manager sign-off. Inside the window, issue the credit yourself and reply within one business day.
📄 Billing Policy v3, §Adjustments“Only two people ever talk in our team meetings.”
Giving people more time to think before asking for input can sometimes draw out quieter voices. Round-robin check-ins are a common way to make sure everyone gets a turn to speak. Smaller breakout discussions sometimes make people more comfortable sharing than a full group does. Building a culture where all input feels welcome tends to help, though it takes time to establish. It can also help to ask directly, outside the meeting, why certain people tend to stay quiet.
Use Round-Robin Lite from your own meeting playbook: go person by person, one question, no opting out. Run it once this week in Monday's standup.
📄 Team Meeting Playbook, FacilitationGeneric chat writes more and knows less. Your coach is concise, and it cites your own documents.
In their words
Paraphrased from real clients, in the words of the people who use the coaching your organization licenses.
“I can’t be everywhere at once. These coaches give my team help in the moment.”
“This isn’t generic AI chat. It’s grounded, consistent coaching, and it produces tools we can actually use.”
“I didn’t think a ‘bot’ could teach. This one does.”
Purpose-built agents change the access and consistency equation, without adding headcount.
| Without coaching agents | Byers Coaching Agent |
|---|---|
| Generic answers from nowhere | Answers from your handbooks, policies, and priorities |
| Access tied to manager availability | Available on demand, any time, no scheduling friction |
| Consistency varies by who coaches you | Research-grounded parameters, consistent every session |
| Development episodic, often generic | Scenario-based coaching in the moment it's needed |
| More leaders requires more coaches | One agent, any number of seats, licensable per org |
| A platform you depend on someone else to run | A product your organization deploys and controls |
| Leaders get validation, not real challenge | Socratic agent pushes deeper every session |
We build every agent against your coaching model, not a generic template.
Questions
An AI coaching agent is a purpose-built coaching product your organization licenses and controls. It is built on the Claude API around your coaching model, supervision framework, and organizational values. It coaches through Socratic dialogue: it asks before it tells and never hands a leader an easy answer when a better question would push them further.
A generic chatbot validates. A purpose-built agent coaches. Every agent we build starts from your coaching framework, your supervision cycle, and the specific leadership gaps you are trying to close. It ships with a scenario library mapped to real leadership challenges and a reproducibles package of templates and reflection guides.
Every tier is $18 per seat per month on a 6-month commitment, billed up front: 10 seats at $180 per month ($1,080), 25 seats at $450 per month ($2,700), 50 seats at $900 per month ($5,400). The commitment includes the custom build-out, the agent built on your coaching model, deployment, and the admin dashboard, with no separate setup fee. Need more than 50 seats? Reach out.
Your organization deploys and controls it. It is a licensed product, not a platform you depend on someone else to run. Admins see usage, seats are licensed per organization, and the research base is refreshed twice per year.
At build we load your framework, mission, and the documents you point us to: handbooks, schedules, policies, your hub. The coach answers from that material, and your admin can teach it new answers any time. It gets sharper the more you feed it.
Each person you give a seat signs in at byerscg.com and coaches in their browser, on any device, any time. Sessions remember where they left off, and your admin adds or removes seats from a dashboard.
Yes. We'll walk you through a live coach on a call and show it answering from real material. Tell us your context and we'll tailor the walkthrough.
A randomized clinical trial found that just-in-time coaching, a short expert session right before a high-stakes task, raised first-attempt success by about 10 percentage points (91.4% vs. 81.6%). That trial tested a medical procedure, not this product, but it is the access principle the agent is built on: help arrives in the moment it is needed, not when a calendar opens.
Want your team to have your insights on hand, any time?
A coaching agent trained on your model puts your judgment in the moment, not on the calendar.
Ready to put a coach in every pocket?
Tell us about your coaching model and who needs support. We'll reply within 2 business days.